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A new collaboration was announced today and it’s BIG and very exciting! Rimmel London has teamed up with singer Rita Ora to create a limited-edition makeup collection which will come out next year. The line will include lip and nail products.
"I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand," said Ora. "I am absolutely obsessed with make-up and being adventurous with colours, so when I was given the chance to make my own collection with Rimmel it was like a dream come true!"
Rimmel has created plenty of collection with celebrities, from Kate Moss when creating lipsticks to Georgia May Jagger as its celebrity faces.
"Rita is a real London girl and uses the streets of London as inspiration for her songs, like Rimmel uses the London Look from the streets as inspiration for its products," said Rimmel's vice president of global marketing, Friedemann Schmid. "With this new collection we are combining both the London street vibe with Rita's amazing style."
Rimmel London x Rita Ora collection will launch in February 2014.