Rihanna Is The New Face
Of Balmain

RIHANNA has been announced as the new face of Balmain, starring in the label’s spring/summer 2014 campaign. Riri is described as an "icon" by the Balmain’s creative director, Olivier Rousteing, after appearing in various magazines from January.

"In front of the camera, she makes you feel like she is the only girl in the world," Rousteing told WWD. "When the woman that inspires you wears your creations, your vision feels complete."

Balmain’s SS14 campaign ads were shot in New York by Inez van Lamsweerde and Vinoodh Matadin, and styled by Rihana’s personal stylist Mel Ottenberg.

Rihanna Is The New Face Of Balmain
Rihanna Is The New Face Of Balmain