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GUESS what Katy Perry added to her gigs? The singer just spilled the news on Twitter that she is the new CoverGirl ambassador. The brand has then twitted and ad featuring Katy with the line "Bold, bright, a beam of light.”
The series of ads will debut in Spring 2014, but the first one was released today with the news as a preview of what’s to come.
“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression,” Perry said in a statement. “I’m honored to partner with CoverGirl and share more colors and textures of my approach to beauty to inspire my audience.”
The ads will feature “a breadth of bold new beauty looks” highlighting products developed by famous makeup artist Pat McGrath.
“Katy is the embodiment of a true CoverGirl — someone we root for, identify with, and get inspiration from,” said Esi Eggleston Bracey, VP and General Manager. “We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”
Are you excited by this new collaboration?