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H&M brings another big name on board by announcing its newest collaboration with Parisian designer Isabel Marant.
A new partnership has come to light in the fashion world and the news is more than exciting. With her effortless style, Isabel Marant has become widely influential due to her successful take on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, the designer is known to deliver a genuine French allure.
The Isabel Marant x H&M collection is comprised of must-have pieces and accessories for both women and men inspired by the designer signature style. The line will be available from November 14, in 250 stores worldwide and online.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality" says Isabel Marant.
H&M also express its over the top excitement for its latest collaboration:
“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection” says Margareta van den Bosch, Creative Advisor at H&M.
Born and raised in Paris, Isabel Marant started customising her own clothes while still at high school. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide.