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THIS fall/winter season, GUESS introduces a regional advertising campaign that combines a saturated color palette with fine-art style, for striking images with a modern feel. The campaign brings together an American and Chinese model, unifying visual beauty with subtle and reserved natural beauty, creating an eclectic collection of images.
The campaign features classy denim looks, skinny jeans, studded denim jackets, sensual lingerie pieces, tank tops paired with leather skirts and remarkable accessories.
The Guess Winter 2013-2014 Campaign is lensed by photographer Chen in the Grand Canyon, starring Guess girl Sandrah Hellberg and Chinese model Liu Dan.