First Look: The M&S Christmas

IT seems that everywhere we look it’s about Christmas and the festive holidays to come. High street retailer Mark and Spencer has just reveled a sneak preview of its Holiday 2013 campaign and we have it here to share it.

Starring the British model and lingerie designer Rosie Huntington-Whiteley, model David Gandy and Helena Bonham Carter, the ad is inspired by fairy tales. Named "Believe in Magic & Sparkle", the commercial shows Rosie as she stumbles into a snow-dusted enchanted forest in a modern Alice in Wonderland-style.

The commercial is directed by Johan Renck and races through famous fairy tales and fantasy movie scenes, showing Rosie enjoying tea with Mad Hatter played by David Gandy, in a house full of presents as a spin-off of Red Riding Hood, and in a scene inspired by the Wizard of Oz.

The M&S Christmas ads will officially start running on TV during the Coronation Street ad break on Wednesday 6th November. Take a look at the teaser trailer below.

First Look: The M&S Christmas Campaign