Catch A Glimpse Of Minju Kim For H&M Collection
Before It Hits Stores

WITH only seven days left until the Minju Kim for H&M Fall 2013 collection hits shops, we’ve decided to bring you a closer look to the collection, before you decide one to add to your shopping basket. The fall line features nine women’s pieces and few accessories and will be available from October 17 at selected H&M stores in Sweden, Denmark, the US, UK, Japan, South Korea, Italy, France, the Netherlands, Belgium and Germany as well as online.

“Creating this collection with H&M has been an amazing experience. My designs are about turning characters into outfits, and it’s exciting to think that these characters will soon be worn by people around the world. Winning the H&M Design Award has given me a unique insight into the global fashion industry,” says Minju Kim.

The range will also be available at Opening Ceremony in New York, Los Angeles and London, an it will be the first time an H&M collection will be sold at Opening Ceremony stores.

“My designs are about turning characters into outfits, and it’s exciting to think that these characters will soon be worn by people around the world. ”

“Minju has such a unique design signature, one that combines playfulness, fantasy and optimism with great creativity and technical skill. These pieces by Minju Kim show H&M’s commitment to the future of design and to helping move fashion forward,” says Ann-Sofie Johansson, H&M’s Creative Head of Design.

Minju’s collection for H&M bring the dream world of Manga to life with unique cuts and clever fabric combinations. A collarless coat in vivid yellow, a short jacket in two contrasting jacquards or a cape made of black wool creates a sweet rounded silhouette. The textured heavy knit links the sleeves to the body with cartoonish curves, while a neoprene-fronted sweatshirt is printed with Manga-inspired images drawn by Minju herself. A paneled minidress mixes matt with shine, while jacquard trousers keep their structured shape. To complete the look there’s a black and white wedge platform lace-up and a characterful turquoise leather collar.

Minju is a designer from South Korea who graduated in spring 2013 from the final Masters year at the Royal Academy of Fine Arts in Antwerp. She won the H&M Design Award 2013 with her collection titled “Dear My Friend”, inspired by Japanese Manga cartoonist Junji Ito, and received a €50,000 prize, a show at the Mercedes-Benz Stockholm Fashion Week in January 2013 and the chance to develop pieces from her collection with H&M.

Catch A Glimpse Of Minju Kim For H&M Collection Before It Hits Stores
Catch A Glimpse Of Minju Kim For H&M Collection Before It Hits Stores
Catch A Glimpse Of Minju Kim For H&M Collection Before It Hits Stores
Catch A Glimpse Of Minju Kim For H&M Collection Before It Hits Stores
Catch A Glimpse Of Minju Kim For H&M Collection Before It Hits Stores
Catch A Glimpse Of Minju Kim For H&M Collection Before It Hits Stores
Catch A Glimpse Of Minju Kim For H&M Collection Before It Hits Stores